2023
Fashioned Bunny
Ethical Omani streetwear that captures the global hustle.
Clothing Brand
Art Direction
Streetwear Drip
Fashioned Bunny is your Omani streetwear crew. We craft conscious style for those who hustle, blending modern looks with our roots. We make sure the drip is worth the grind.®
Surviving The Clothing Brand Deathmatch
Honestly, building a clothing brand is ridiculously hard! It's one of those industries where your big dreams can crash fast. If you just focus on price or quality, you're basically doomed—it's a guaranteed death sentence. I mean, the market is totally flooded. Someone's always cheaper, and someone else always seems to have "better" stuff.
I quickly realized we couldn't just rely on the clothes themselves. Nope! Our solution had to be the Founder Story. We needed to build an authentic, magnetic narrative about who we are, where we came from, and exactly why we bothered to make these clothes. The brand had to have an identity no one else could copy! That founder-led honesty became the real game-changer, setting Fashioned Bunny miles apart from other brands that just worry about fabric or tag prices.
- Prajwal 'PrajE' Singh
Hustle Culture Art Direction
Aspirational Lifestyle Shots, Hustling Target Persona, Relatable Bangalore Locations, Avoid Pricing & Quality, Authentic Promotion of Hard Work, Effort-Based Brand Positioning
Figuring out the Art Direction was pretty straightforward, actually! We needed to use lifestyle shots that showed the life our target customers wish they had. Our target persona is that person who’s absolutely hustling for a better future—you know, the go-getter who’s working hard every single day.
Since we're based right here in Bangalore, it was key to shoot in places our persona actually knows and relates to. Think Metro stations, Church Street, Vasant Nagar, all those awesome spots! It’s less about showing off with some super expensive, luxurious background, and more about authentically promoting that grind and hard work. This is also why we avoid talking about price and quality in our main content, since that’s a losing game for a new brand. That's the real, relatable vibe we wanted to push, positioning us as the brand for those putting in the effort, not just those who made it already.
- Muqsith 'Christian Dior' Rasheed
Social & Marketing Plan
Delayed Community Building Strategy, Social Activation Requirement, Hyper-local Pop-up Tactic, Non-Fashion Influencer Vetting, Hustle Aesthetic Alignment, The Bunny Mascot Content Strategy
Look, I genuinely feel like building a dedicated community right at the start is actually a terrible idea for a new brand. You just aren't known enough yet to pull it off successfully! To earn the right to build a community, we first had to become socially active and visible.
Our main tactic for this? Hyper-local Pop-ups! We do a ton of pop-ups at social events and festivals to get the product in people's hands and generate genuine buzz.
For influencer collaborations, we follow a super specific rule: No Fashion Influencers. Their audience is already swimming in fashion content, and we'd just get lost. Instead, we pick people who align perfectly with our hustle aesthetic—entrepreneurs, fitness people, artists, and music producers. These are the go-getters whose audience respects the grind.
And finally, we have our secret weapon: The Bunny Mascot! The Bunny creates relatable lifestyle content that champions that same hustling mindset, making the brand feel approachable and fun. That little guy is key to making sure our message is consistent across every channel!
- Wanbantei 'ShR3D' Nongsiej
Future Roadmap
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.Ultimate Vision, Supreme Motivation, Flagship Stores in Metropolitan Cities, Cross-Collaborations, Cult Following, Scarcity Drops, Global Expansion, Building a Global Movement
So, what’s the ultimate vision for The Bunny? I'd be lying if I said I wasn't totally motivated by what brands like Supreme managed to build. The future involves establishing our flagship stores in the coolest, high-end areas across all major metropolitan cities in India. Think of these spaces as cultural hubs, not just clothing stores.
We’re going to chase those incredible cross-collaborations with other major names. The ultimate goal isn't just selling clothes; it's about building a cult following—a group of people who are absolutely obsessed with and totally worship our logo (in a good way, of course!).
My dream scenario? It's simple: getting to the point where our limited drops sell out completely in minutes, proving our demand is massive. And once we nail the Indian market, the only logical next step is taking this brand overseas. We’re not just building a fashion label; we’re building a global movement.
- Yashraj 'Artorias' Singh
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2023
Fashioned Bunny
Ethical Omani streetwear that captures the global hustle.
Clothing Brand
Art Direction
Streetwear Drip
Fashioned Bunny is your Omani streetwear crew. We craft conscious style for those who hustle, blending modern looks with our roots. We make sure the drip is worth the grind.®
Surviving The Clothing Brand Deathmatch
Honestly, building a clothing brand is ridiculously hard! It's one of those industries where your big dreams can crash fast. If you just focus on price or quality, you're basically doomed—it's a guaranteed death sentence. I mean, the market is totally flooded. Someone's always cheaper, and someone else always seems to have "better" stuff.
I quickly realized we couldn't just rely on the clothes themselves. Nope! Our solution had to be the Founder Story. We needed to build an authentic, magnetic narrative about who we are, where we came from, and exactly why we bothered to make these clothes. The brand had to have an identity no one else could copy! That founder-led honesty became the real game-changer, setting Fashioned Bunny miles apart from other brands that just worry about fabric or tag prices.
- Prajwal 'PrajE' Singh
Hustle Culture Art Direction
Aspirational Lifestyle Shots, Hustling Target Persona, Relatable Bangalore Locations, Avoid Pricing & Quality, Authentic Promotion of Hard Work, Effort-Based Brand Positioning
Figuring out the Art Direction was pretty straightforward, actually! We needed to use lifestyle shots that showed the life our target customers wish they had. Our target persona is that person who’s absolutely hustling for a better future—you know, the go-getter who’s working hard every single day.
Since we're based right here in Bangalore, it was key to shoot in places our persona actually knows and relates to. Think Metro stations, Church Street, Vasant Nagar, all those awesome spots! It’s less about showing off with some super expensive, luxurious background, and more about authentically promoting that grind and hard work. This is also why we avoid talking about price and quality in our main content, since that’s a losing game for a new brand. That's the real, relatable vibe we wanted to push, positioning us as the brand for those putting in the effort, not just those who made it already.
- Muqsith 'Christian Dior' Rasheed
Social & Marketing Plan
Delayed Community Building Strategy, Social Activation Requirement, Hyper-local Pop-up Tactic, Non-Fashion Influencer Vetting, Hustle Aesthetic Alignment, The Bunny Mascot Content Strategy
Look, I genuinely feel like building a dedicated community right at the start is actually a terrible idea for a new brand. You just aren't known enough yet to pull it off successfully! To earn the right to build a community, we first had to become socially active and visible.
Our main tactic for this? Hyper-local Pop-ups! We do a ton of pop-ups at social events and festivals to get the product in people's hands and generate genuine buzz.
For influencer collaborations, we follow a super specific rule: No Fashion Influencers. Their audience is already swimming in fashion content, and we'd just get lost. Instead, we pick people who align perfectly with our hustle aesthetic—entrepreneurs, fitness people, artists, and music producers. These are the go-getters whose audience respects the grind.
And finally, we have our secret weapon: The Bunny Mascot! The Bunny creates relatable lifestyle content that champions that same hustling mindset, making the brand feel approachable and fun. That little guy is key to making sure our message is consistent across every channel!
- Wanbantei 'ShR3D' Nongsiej
Future Roadmap
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.Ultimate Vision, Supreme Motivation, Flagship Stores in Metropolitan Cities, Cross-Collaborations, Cult Following, Scarcity Drops, Global Expansion, Building a Global Movement
So, what’s the ultimate vision for The Bunny? I'd be lying if I said I wasn't totally motivated by what brands like Supreme managed to build. The future involves establishing our flagship stores in the coolest, high-end areas across all major metropolitan cities in India. Think of these spaces as cultural hubs, not just clothing stores.
We’re going to chase those incredible cross-collaborations with other major names. The ultimate goal isn't just selling clothes; it's about building a cult following—a group of people who are absolutely obsessed with and totally worship our logo (in a good way, of course!).
My dream scenario? It's simple: getting to the point where our limited drops sell out completely in minutes, proving our demand is massive. And once we nail the Indian market, the only logical next step is taking this brand overseas. We’re not just building a fashion label; we’re building a global movement.
- Yashraj 'Artorias' Singh
More Works
(GQ® — 02)
©2024
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2023
Fashioned Bunny
Ethical Omani streetwear that captures the global hustle.
Clothing Brand
Art Direction
Streetwear Drip
Fashioned Bunny is your Omani streetwear crew. We craft conscious style for those who hustle, blending modern looks with our roots. We make sure the drip is worth the grind.®
Surviving The Clothing Brand Deathmatch
Honestly, building a clothing brand is ridiculously hard! It's one of those industries where your big dreams can crash fast. If you just focus on price or quality, you're basically doomed—it's a guaranteed death sentence. I mean, the market is totally flooded. Someone's always cheaper, and someone else always seems to have "better" stuff.
I quickly realized we couldn't just rely on the clothes themselves. Nope! Our solution had to be the Founder Story. We needed to build an authentic, magnetic narrative about who we are, where we came from, and exactly why we bothered to make these clothes. The brand had to have an identity no one else could copy! That founder-led honesty became the real game-changer, setting Fashioned Bunny miles apart from other brands that just worry about fabric or tag prices.
- Prajwal 'PrajE' Singh
Hustle Culture Art Direction
Aspirational Lifestyle Shots, Hustling Target Persona, Relatable Bangalore Locations, Avoid Pricing & Quality, Authentic Promotion of Hard Work, Effort-Based Brand Positioning
Figuring out the Art Direction was pretty straightforward, actually! We needed to use lifestyle shots that showed the life our target customers wish they had. Our target persona is that person who’s absolutely hustling for a better future—you know, the go-getter who’s working hard every single day.
Since we're based right here in Bangalore, it was key to shoot in places our persona actually knows and relates to. Think Metro stations, Church Street, Vasant Nagar, all those awesome spots! It’s less about showing off with some super expensive, luxurious background, and more about authentically promoting that grind and hard work. This is also why we avoid talking about price and quality in our main content, since that’s a losing game for a new brand. That's the real, relatable vibe we wanted to push, positioning us as the brand for those putting in the effort, not just those who made it already.
- Muqsith 'Christian Dior' Rasheed
Social & Marketing Plan
Delayed Community Building Strategy, Social Activation Requirement, Hyper-local Pop-up Tactic, Non-Fashion Influencer Vetting, Hustle Aesthetic Alignment, The Bunny Mascot Content Strategy
Look, I genuinely feel like building a dedicated community right at the start is actually a terrible idea for a new brand. You just aren't known enough yet to pull it off successfully! To earn the right to build a community, we first had to become socially active and visible.
Our main tactic for this? Hyper-local Pop-ups! We do a ton of pop-ups at social events and festivals to get the product in people's hands and generate genuine buzz.
For influencer collaborations, we follow a super specific rule: No Fashion Influencers. Their audience is already swimming in fashion content, and we'd just get lost. Instead, we pick people who align perfectly with our hustle aesthetic—entrepreneurs, fitness people, artists, and music producers. These are the go-getters whose audience respects the grind.
And finally, we have our secret weapon: The Bunny Mascot! The Bunny creates relatable lifestyle content that champions that same hustling mindset, making the brand feel approachable and fun. That little guy is key to making sure our message is consistent across every channel!
- Wanbantei 'ShR3D' Nongsiej
Future Roadmap
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.Ultimate Vision, Supreme Motivation, Flagship Stores in Metropolitan Cities, Cross-Collaborations, Cult Following, Scarcity Drops, Global Expansion, Building a Global Movement
So, what’s the ultimate vision for The Bunny? I'd be lying if I said I wasn't totally motivated by what brands like Supreme managed to build. The future involves establishing our flagship stores in the coolest, high-end areas across all major metropolitan cities in India. Think of these spaces as cultural hubs, not just clothing stores.
We’re going to chase those incredible cross-collaborations with other major names. The ultimate goal isn't just selling clothes; it's about building a cult following—a group of people who are absolutely obsessed with and totally worship our logo (in a good way, of course!).
My dream scenario? It's simple: getting to the point where our limited drops sell out completely in minutes, proving our demand is massive. And once we nail the Indian market, the only logical next step is taking this brand overseas. We’re not just building a fashion label; we’re building a global movement.
- Yashraj 'Artorias' Singh
More Works
©2024
FAQ
What does a DS BUREAU project roadmap look like?
How is your pricing structured?
Are projects executed on a fixed scope or a retainer basis?
How will our brand measure the ROI of your art-first design?
What metrics do you use to measure a market entry?
What "intel" do we need to provide to initiate the project?
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
What design or marketing assets do we retain ownership of after project completion?