2025
Sash Autocare
Elevating every detail of your vehicle with a passion for perfection, Sash Autocare delivers truly unmistakable excellence.
Car Care
Branding
Vroom Vroom 🏎️
Inspired by the deep gloss of flawless paintwork and the sharp precision of masterful detailing, this project explores the balance between automotive artistry and meticulous, result-driven care.®
How Ferrari & Supreme Inspired My Designs
When approaching this project, my primary goal was to create packaging intriguing enough to demand attention. I dedicated two full days to the moodboard process, drawing inspiration from the dynamic visual language of high-end collaborations of Ferrari & Supreme—that was the foundational vibe. Furthermore, my research into existing car care product brands revealed a significant industry gap: a lack of emphasis on compelling design and genuine artistry. As a design-first agency, this is precisely where DS BUREAU intends to make Sash Autocare stand out.
- Prajwal 'PrajE' Singh
Design Choices & Branding
Implementing Racing Heritage, Y2K Aesthetics, Personal Brand Touches, Red & Yellow Palettes, Car Manga Artwork & Carefully Managed Packaging Key lines
When initiating the design process, our first technical step involved obtaining the keyline from the packaging supplier for the outer cardboard structure. We quickly determined that the high-impact combination of red & yellow would be most effective. This decision, paired with the implementation of the flag-style logo, led us directly to integrating strong racing elements. By adopting the iconic Ferrari color palette—representing the most successful motorsport team in history—we established a foundation of speed & prestige. Aesthetically, we integrated Y2K elements wherever possible to utilize negative space without compromising the premium look. Crucially, we limited non-essential information and executed a major visual touchpoint by incorporating bespoke car manga artwork onto the main panels. Finally, to infuse personal connection, we integrated the brand owner's lucky racing number, #79, directly into the design narrative.
- Wanbantei 'Shr3D' Nongsiej
Distribution Channel Strategy
Multi-tiered Channel Strategy, Long-term Margin Protection, Automotive Influence Seeding, Weekly Collaboration Goal, 2:5 Inventory Split, Marketplace Volume Allocation, Commission and Payment Cycle Mitigation, High-Margin D2C Focus, Retail Distribution (Detailers), Partial Credit Model & Capital Risk Management
The deployment of Sash required a multi-tiered channel strategy, calibrated for maximum early impact and long-term margin protection.
My first move was to put aside 30 premium units, that were reserved solely for high-value automotive influencers like car reviewers, racers and tuners. Leveraging this we generate organic, high-trust buzz—our first major communications asset—before the official launch date. We will aim for one collaboration every week.
For inventory, I executed a controlled 2:5 ratio split. The minority share (2) was allocated to necessary volume outposts: Amazon, Flipkart, and quick-commerce apps (Blinkit, Zepto). This provided crucial visibility and baseline market presence, but stock was deliberately restricted here to mitigate the commission burn rate and shield us from the slow payment cycles endemic to large marketplaces.
The overwhelming majority of stock (5) was channeled into the High-Ground: our own Direct-to-Consumer (D2C) website and the critical, high-margin frontline of car detailers & wash outlets. To breach the distribution barrier with dealers, we engineered a partial credit model. This minimized our initial capital risk while successfully deploying the product onto key shelves, securing our financial stability from day zero.
- Yashraj 'Artorias' Singh
Future Roadmap & Scalability
Product Line Domination, Nationwide Offline Dealer Presence, Automotive Lifestyle Hub, Experiential Ecosystem, Bootstrapping Mandate, Controlled Organic Scaling, Investment Deferral & Success-Driven Capital Strategy
My ambition, inspired by brands like Cars 101, is Product Line Domination: creating a complete, end-to-end line of car care products. Aggressive relationship-building will secure full, nationwide offline dealer shelf presence.
I reject the conventional retail model. The ultimate scale play is the Automotive Lifestyle Hub: a multi-service physical location integrating a premium car wash, a cafe, and a focused hair/grooming salon. This experiential ecosystem is the calculated step toward full brand immersion.
This long-term goal requires capital, but I enforce a strict Bootstrapping Mandate. Early external investment introduces burden and compromise. The strategy is to scale organically, maintaining 100% control until strategically forced to raise funds—suffering from success—to meet undeniable demand.
- Muqsith 'Christian Dior' Rasheed
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2025
Sash Autocare
Elevating every detail of your vehicle with a passion for perfection, Sash Autocare delivers truly unmistakable excellence.
Car Care
Branding
Vroom Vroom 🏎️
Inspired by the deep gloss of flawless paintwork and the sharp precision of masterful detailing, this project explores the balance between automotive artistry and meticulous, result-driven care.®
How Ferrari & Supreme Inspired My Designs
When approaching this project, my primary goal was to create packaging intriguing enough to demand attention. I dedicated two full days to the moodboard process, drawing inspiration from the dynamic visual language of high-end collaborations of Ferrari & Supreme—that was the foundational vibe. Furthermore, my research into existing car care product brands revealed a significant industry gap: a lack of emphasis on compelling design and genuine artistry. As a design-first agency, this is precisely where DS BUREAU intends to make Sash Autocare stand out.
- Prajwal 'PrajE' Singh
Design Choices & Branding
Implementing Racing Heritage, Y2K Aesthetics, Personal Brand Touches, Red & Yellow Palettes, Car Manga Artwork & Carefully Managed Packaging Key lines
When initiating the design process, our first technical step involved obtaining the keyline from the packaging supplier for the outer cardboard structure. We quickly determined that the high-impact combination of red & yellow would be most effective. This decision, paired with the implementation of the flag-style logo, led us directly to integrating strong racing elements. By adopting the iconic Ferrari color palette—representing the most successful motorsport team in history—we established a foundation of speed & prestige. Aesthetically, we integrated Y2K elements wherever possible to utilize negative space without compromising the premium look. Crucially, we limited non-essential information and executed a major visual touchpoint by incorporating bespoke car manga artwork onto the main panels. Finally, to infuse personal connection, we integrated the brand owner's lucky racing number, #79, directly into the design narrative.
- Wanbantei 'Shr3D' Nongsiej
Distribution Channel Strategy
Multi-tiered Channel Strategy, Long-term Margin Protection, Automotive Influence Seeding, Weekly Collaboration Goal, 2:5 Inventory Split, Marketplace Volume Allocation, Commission and Payment Cycle Mitigation, High-Margin D2C Focus, Retail Distribution (Detailers), Partial Credit Model & Capital Risk Management
The deployment of Sash required a multi-tiered channel strategy, calibrated for maximum early impact and long-term margin protection.
My first move was to put aside 30 premium units, that were reserved solely for high-value automotive influencers like car reviewers, racers and tuners. Leveraging this we generate organic, high-trust buzz—our first major communications asset—before the official launch date. We will aim for one collaboration every week.
For inventory, I executed a controlled 2:5 ratio split. The minority share (2) was allocated to necessary volume outposts: Amazon, Flipkart, and quick-commerce apps (Blinkit, Zepto). This provided crucial visibility and baseline market presence, but stock was deliberately restricted here to mitigate the commission burn rate and shield us from the slow payment cycles endemic to large marketplaces.
The overwhelming majority of stock (5) was channeled into the High-Ground: our own Direct-to-Consumer (D2C) website and the critical, high-margin frontline of car detailers & wash outlets. To breach the distribution barrier with dealers, we engineered a partial credit model. This minimized our initial capital risk while successfully deploying the product onto key shelves, securing our financial stability from day zero.
- Yashraj 'Artorias' Singh
Future Roadmap & Scalability
Product Line Domination, Nationwide Offline Dealer Presence, Automotive Lifestyle Hub, Experiential Ecosystem, Bootstrapping Mandate, Controlled Organic Scaling, Investment Deferral & Success-Driven Capital Strategy
My ambition, inspired by brands like Cars 101, is Product Line Domination: creating a complete, end-to-end line of car care products. Aggressive relationship-building will secure full, nationwide offline dealer shelf presence.
I reject the conventional retail model. The ultimate scale play is the Automotive Lifestyle Hub: a multi-service physical location integrating a premium car wash, a cafe, and a focused hair/grooming salon. This experiential ecosystem is the calculated step toward full brand immersion.
This long-term goal requires capital, but I enforce a strict Bootstrapping Mandate. Early external investment introduces burden and compromise. The strategy is to scale organically, maintaining 100% control until strategically forced to raise funds—suffering from success—to meet undeniable demand.
- Muqsith 'Christian Dior' Rasheed
More Works
(GQ® — 02)
©2024
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2025
Sash Autocare
Elevating every detail of your vehicle with a passion for perfection, Sash Autocare delivers truly unmistakable excellence.
Car Care
Branding
Vroom Vroom 🏎️
Inspired by the deep gloss of flawless paintwork and the sharp precision of masterful detailing, this project explores the balance between automotive artistry and meticulous, result-driven care.®
How Ferrari & Supreme Inspired My Designs
When approaching this project, my primary goal was to create packaging intriguing enough to demand attention. I dedicated two full days to the moodboard process, drawing inspiration from the dynamic visual language of high-end collaborations of Ferrari & Supreme—that was the foundational vibe. Furthermore, my research into existing car care product brands revealed a significant industry gap: a lack of emphasis on compelling design and genuine artistry. As a design-first agency, this is precisely where DS BUREAU intends to make Sash Autocare stand out.
- Prajwal 'PrajE' Singh
Design Choices & Branding
Implementing Racing Heritage, Y2K Aesthetics, Personal Brand Touches, Red & Yellow Palettes, Car Manga Artwork & Carefully Managed Packaging Key lines
When initiating the design process, our first technical step involved obtaining the keyline from the packaging supplier for the outer cardboard structure. We quickly determined that the high-impact combination of red & yellow would be most effective. This decision, paired with the implementation of the flag-style logo, led us directly to integrating strong racing elements. By adopting the iconic Ferrari color palette—representing the most successful motorsport team in history—we established a foundation of speed & prestige. Aesthetically, we integrated Y2K elements wherever possible to utilize negative space without compromising the premium look. Crucially, we limited non-essential information and executed a major visual touchpoint by incorporating bespoke car manga artwork onto the main panels. Finally, to infuse personal connection, we integrated the brand owner's lucky racing number, #79, directly into the design narrative.
- Wanbantei 'Shr3D' Nongsiej
Distribution Channel Strategy
Multi-tiered Channel Strategy, Long-term Margin Protection, Automotive Influence Seeding, Weekly Collaboration Goal, 2:5 Inventory Split, Marketplace Volume Allocation, Commission and Payment Cycle Mitigation, High-Margin D2C Focus, Retail Distribution (Detailers), Partial Credit Model & Capital Risk Management
The deployment of Sash required a multi-tiered channel strategy, calibrated for maximum early impact and long-term margin protection.
My first move was to put aside 30 premium units, that were reserved solely for high-value automotive influencers like car reviewers, racers and tuners. Leveraging this we generate organic, high-trust buzz—our first major communications asset—before the official launch date. We will aim for one collaboration every week.
For inventory, I executed a controlled 2:5 ratio split. The minority share (2) was allocated to necessary volume outposts: Amazon, Flipkart, and quick-commerce apps (Blinkit, Zepto). This provided crucial visibility and baseline market presence, but stock was deliberately restricted here to mitigate the commission burn rate and shield us from the slow payment cycles endemic to large marketplaces.
The overwhelming majority of stock (5) was channeled into the High-Ground: our own Direct-to-Consumer (D2C) website and the critical, high-margin frontline of car detailers & wash outlets. To breach the distribution barrier with dealers, we engineered a partial credit model. This minimized our initial capital risk while successfully deploying the product onto key shelves, securing our financial stability from day zero.
- Yashraj 'Artorias' Singh
Future Roadmap & Scalability
Product Line Domination, Nationwide Offline Dealer Presence, Automotive Lifestyle Hub, Experiential Ecosystem, Bootstrapping Mandate, Controlled Organic Scaling, Investment Deferral & Success-Driven Capital Strategy
My ambition, inspired by brands like Cars 101, is Product Line Domination: creating a complete, end-to-end line of car care products. Aggressive relationship-building will secure full, nationwide offline dealer shelf presence.
I reject the conventional retail model. The ultimate scale play is the Automotive Lifestyle Hub: a multi-service physical location integrating a premium car wash, a cafe, and a focused hair/grooming salon. This experiential ecosystem is the calculated step toward full brand immersion.
This long-term goal requires capital, but I enforce a strict Bootstrapping Mandate. Early external investment introduces burden and compromise. The strategy is to scale organically, maintaining 100% control until strategically forced to raise funds—suffering from success—to meet undeniable demand.
- Muqsith 'Christian Dior' Rasheed
More Works
©2024
FAQ
What does a DS BUREAU project roadmap look like?
How is your pricing structured?
Are projects executed on a fixed scope or a retainer basis?
How will our brand measure the ROI of your art-first design?
What metrics do you use to measure a market entry?
What "intel" do we need to provide to initiate the project?
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
What design or marketing assets do we retain ownership of after project completion?