2023
BSDK Gaming
The brand's name alone skirts multiple censorship guidelines. Our goal: maximum visibility with the inherent risk of getting disowned by our parents.
Esports
Packaging & Retail
Bho***ike???
BSDK Gaming provides high-quality gear for the low-quality player. This brand will roast your K/D ratio & tell you that your parents use you as a tax write off everytime you visit the store.®
Sick of Serious: Engineering the Anti-Brand
When I first looked at the gaming accessories market, wow, it was full of brands that were all the same. Everyone was super serious, focused only on "Pro" stats, and they all sounded identical! This carbon-copy marketing refused to acknowledge the chaos and humor of actual gaming life. The entire niche needed a jester—someone who'd actually fire back at the user and lighten the mood.
So, in collaboration with DS BUREAU, we engineered The Jester Persona. It’s a completely unserious identity that’s totally outside the competitive box! This felt like a huge risk, but it became our greatest asset immediately. By embracing the roast instead of taking ourselves seriously, we instantly cut through the noise and achieved explosive visibility. The reason? Every other brand was just too afraid to step out of their comfort zone and poke fun at the intense world of competitive gaming!
- Deepak "Randy Daytona" Sreeramana
Brand Persona & Tone
Target Demographic (16-25), Organic Brand Multipliers, Niche References, In-Group Loyalty, Marketing-Only Roasting Persona, Professional Logistics Protocol, and Trust Building
Our biggest strategic decision? Targeting the 16 to 25 age bracket, because they're the early adopters who share everything. They respond to high-energy content and instantly become organic brand multipliers for us—pure gold!
We know these gamers are also huge anime geeks and totally fluent in meme culture. We injected these niche references into all our brand talk, giving them an "if you know, you know" connection. This builds loyalty, making the brand feel like an exclusive, in-group club that boring "pro" brands can't touch.
But we drew a clear line in the sand: the roasting persona is strictly for marketing! When it comes to Shipping, Logistics, or customer issues, we drop the jokes and pivot instantly to a professional tone. Trust is everything. We'll happily troll your K/D ratio, but we’ll never mess around with your delivery or customer support—that’s where we deliver serious quality!
- Muqsith 'Christian Dior' Rasheed
Distribution Disasterclass & Fix
Market Reality, Influencer Outreach, Core Audience Targeting, Third-Party Platform Reliance, Trust Deficit Mitigation, COD Surge Challenge, Tactical COD Solution.
Look, our strategy was based on two cold, hard facts: PUBG Mobile basically runs the Indian gaming scene, and our target audience just doesn't trust new brand websites. It's a huge hurdle!
So, we went all-in on influencer outreach. We pushed aggressively with every gaming streamer and esports athlete tied to the PUBG world. This was essential for getting our name out there immediately and hitting our 16-25 core audience exactly where they were looking.
Early performance checks confirmed our suspicions: we had to rely on established third-party platforms for sales. We dumped our inventory across Amazon, Flipkart, Zepto, Instamart, and Blinkit. We had to—if we forced customers to our own D2C site, we'd lose the sale because of the massive trust deficit!
Then came the surprise problem: a crazy surge in Cash on Delivery (COD) orders. This totally wrecked our operations and finances at first! To tackle this logistical mess, we got tactical: we either set aside more inventory for COD-friendly platforms or we introduced a small, partial COD fee. That little fee was key to covering the high costs of shipping and courier packaging, helping us stabilize our cash flow fast!
- Wanbantei 'ShR3D' Nongsiej
Concept
Tier 2 India Difficulty, Niche Brand Capability, 11x Volume Growth, Early Industry Tapping, GTA 6 Market Driver, Future Disposable Income, Undetermined Next Phase
Honestly, this brand was a brutal wake-up call. It made me realize how insanely hard it is to build a product that works for Tier 2 India. I'd never struggled this much on any other project—ever. It also gave me some serious self-awareness: I think I’m only really built to create exclusive brands that target a small, hungry niche. But hey, you learn, you adapt, and you come back stronger! We found the fixes, and now this brand is crushing it, doing 11 times the volume it did just one year ago. That's a serious turnaround.
For the future of BSDK Gaming, I'm thinking long-term. Even if it sounds crazy right now, I truly believe we've tapped into the Indian gaming industry right on the verge of its explosion. Think about it: GTA 6 is on the way, technology will only get better, and the kids who are early teens right now will have serious disposable income for gaming gear soon. The market is only going to swell massively. I don't know the exact direction we'll take BSDK—maybe we’ll pivot, maybe we’ll stick—but one thing’s for sure: stay tuned. The next phase is going to be even bigger!
- Prajwal 'PrajE' Singh
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2023
BSDK Gaming
The brand's name alone skirts multiple censorship guidelines. Our goal: maximum visibility with the inherent risk of getting disowned by our parents.
Esports
Packaging & Retail
Bho***ike???
BSDK Gaming provides high-quality gear for the low-quality player. This brand will roast your K/D ratio & tell you that your parents use you as a tax write off everytime you visit the store.®
Sick of Serious: Engineering the Anti-Brand
When I first looked at the gaming accessories market, wow, it was full of brands that were all the same. Everyone was super serious, focused only on "Pro" stats, and they all sounded identical! This carbon-copy marketing refused to acknowledge the chaos and humor of actual gaming life. The entire niche needed a jester—someone who'd actually fire back at the user and lighten the mood.
So, in collaboration with DS BUREAU, we engineered The Jester Persona. It’s a completely unserious identity that’s totally outside the competitive box! This felt like a huge risk, but it became our greatest asset immediately. By embracing the roast instead of taking ourselves seriously, we instantly cut through the noise and achieved explosive visibility. The reason? Every other brand was just too afraid to step out of their comfort zone and poke fun at the intense world of competitive gaming!
- Deepak "Randy Daytona" Sreeramana
Brand Persona & Tone
Target Demographic (16-25), Organic Brand Multipliers, Niche References, In-Group Loyalty, Marketing-Only Roasting Persona, Professional Logistics Protocol, and Trust Building
Our biggest strategic decision? Targeting the 16 to 25 age bracket, because they're the early adopters who share everything. They respond to high-energy content and instantly become organic brand multipliers for us—pure gold!
We know these gamers are also huge anime geeks and totally fluent in meme culture. We injected these niche references into all our brand talk, giving them an "if you know, you know" connection. This builds loyalty, making the brand feel like an exclusive, in-group club that boring "pro" brands can't touch.
But we drew a clear line in the sand: the roasting persona is strictly for marketing! When it comes to Shipping, Logistics, or customer issues, we drop the jokes and pivot instantly to a professional tone. Trust is everything. We'll happily troll your K/D ratio, but we’ll never mess around with your delivery or customer support—that’s where we deliver serious quality!
- Muqsith 'Christian Dior' Rasheed
Distribution Disasterclass & Fix
Market Reality, Influencer Outreach, Core Audience Targeting, Third-Party Platform Reliance, Trust Deficit Mitigation, COD Surge Challenge, Tactical COD Solution.
Look, our strategy was based on two cold, hard facts: PUBG Mobile basically runs the Indian gaming scene, and our target audience just doesn't trust new brand websites. It's a huge hurdle!
So, we went all-in on influencer outreach. We pushed aggressively with every gaming streamer and esports athlete tied to the PUBG world. This was essential for getting our name out there immediately and hitting our 16-25 core audience exactly where they were looking.
Early performance checks confirmed our suspicions: we had to rely on established third-party platforms for sales. We dumped our inventory across Amazon, Flipkart, Zepto, Instamart, and Blinkit. We had to—if we forced customers to our own D2C site, we'd lose the sale because of the massive trust deficit!
Then came the surprise problem: a crazy surge in Cash on Delivery (COD) orders. This totally wrecked our operations and finances at first! To tackle this logistical mess, we got tactical: we either set aside more inventory for COD-friendly platforms or we introduced a small, partial COD fee. That little fee was key to covering the high costs of shipping and courier packaging, helping us stabilize our cash flow fast!
- Wanbantei 'ShR3D' Nongsiej
Concept
Tier 2 India Difficulty, Niche Brand Capability, 11x Volume Growth, Early Industry Tapping, GTA 6 Market Driver, Future Disposable Income, Undetermined Next Phase
Honestly, this brand was a brutal wake-up call. It made me realize how insanely hard it is to build a product that works for Tier 2 India. I'd never struggled this much on any other project—ever. It also gave me some serious self-awareness: I think I’m only really built to create exclusive brands that target a small, hungry niche. But hey, you learn, you adapt, and you come back stronger! We found the fixes, and now this brand is crushing it, doing 11 times the volume it did just one year ago. That's a serious turnaround.
For the future of BSDK Gaming, I'm thinking long-term. Even if it sounds crazy right now, I truly believe we've tapped into the Indian gaming industry right on the verge of its explosion. Think about it: GTA 6 is on the way, technology will only get better, and the kids who are early teens right now will have serious disposable income for gaming gear soon. The market is only going to swell massively. I don't know the exact direction we'll take BSDK—maybe we’ll pivot, maybe we’ll stick—but one thing’s for sure: stay tuned. The next phase is going to be even bigger!
- Prajwal 'PrajE' Singh
More Works
(GQ® — 02)
©2024
FAQ
01
What does a DS BUREAU project roadmap look like?
02
How is your pricing structured?
03
Are projects executed on a fixed scope or a retainer basis?
04
How will our brand measure the ROI of your art-first design?
05
What metrics do you use to measure a market entry?
06
What "intel" do we need to provide to initiate the project?
07
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
08
What design or marketing assets do we retain ownership of after project completion?
2023
BSDK Gaming
The brand's name alone skirts multiple censorship guidelines. Our goal: maximum visibility with the inherent risk of getting disowned by our parents.
Esports
Packaging & Retail
Bho***ike???
BSDK Gaming provides high-quality gear for the low-quality player. This brand will roast your K/D ratio & tell you that your parents use you as a tax write off everytime you visit the store.®
Sick of Serious: Engineering the Anti-Brand
When I first looked at the gaming accessories market, wow, it was full of brands that were all the same. Everyone was super serious, focused only on "Pro" stats, and they all sounded identical! This carbon-copy marketing refused to acknowledge the chaos and humor of actual gaming life. The entire niche needed a jester—someone who'd actually fire back at the user and lighten the mood.
So, in collaboration with DS BUREAU, we engineered The Jester Persona. It’s a completely unserious identity that’s totally outside the competitive box! This felt like a huge risk, but it became our greatest asset immediately. By embracing the roast instead of taking ourselves seriously, we instantly cut through the noise and achieved explosive visibility. The reason? Every other brand was just too afraid to step out of their comfort zone and poke fun at the intense world of competitive gaming!
- Deepak "Randy Daytona" Sreeramana
Brand Persona & Tone
Target Demographic (16-25), Organic Brand Multipliers, Niche References, In-Group Loyalty, Marketing-Only Roasting Persona, Professional Logistics Protocol, and Trust Building
Our biggest strategic decision? Targeting the 16 to 25 age bracket, because they're the early adopters who share everything. They respond to high-energy content and instantly become organic brand multipliers for us—pure gold!
We know these gamers are also huge anime geeks and totally fluent in meme culture. We injected these niche references into all our brand talk, giving them an "if you know, you know" connection. This builds loyalty, making the brand feel like an exclusive, in-group club that boring "pro" brands can't touch.
But we drew a clear line in the sand: the roasting persona is strictly for marketing! When it comes to Shipping, Logistics, or customer issues, we drop the jokes and pivot instantly to a professional tone. Trust is everything. We'll happily troll your K/D ratio, but we’ll never mess around with your delivery or customer support—that’s where we deliver serious quality!
- Muqsith 'Christian Dior' Rasheed
Distribution Disasterclass & Fix
Market Reality, Influencer Outreach, Core Audience Targeting, Third-Party Platform Reliance, Trust Deficit Mitigation, COD Surge Challenge, Tactical COD Solution.
Look, our strategy was based on two cold, hard facts: PUBG Mobile basically runs the Indian gaming scene, and our target audience just doesn't trust new brand websites. It's a huge hurdle!
So, we went all-in on influencer outreach. We pushed aggressively with every gaming streamer and esports athlete tied to the PUBG world. This was essential for getting our name out there immediately and hitting our 16-25 core audience exactly where they were looking.
Early performance checks confirmed our suspicions: we had to rely on established third-party platforms for sales. We dumped our inventory across Amazon, Flipkart, Zepto, Instamart, and Blinkit. We had to—if we forced customers to our own D2C site, we'd lose the sale because of the massive trust deficit!
Then came the surprise problem: a crazy surge in Cash on Delivery (COD) orders. This totally wrecked our operations and finances at first! To tackle this logistical mess, we got tactical: we either set aside more inventory for COD-friendly platforms or we introduced a small, partial COD fee. That little fee was key to covering the high costs of shipping and courier packaging, helping us stabilize our cash flow fast!
- Wanbantei 'ShR3D' Nongsiej
Concept
Tier 2 India Difficulty, Niche Brand Capability, 11x Volume Growth, Early Industry Tapping, GTA 6 Market Driver, Future Disposable Income, Undetermined Next Phase
Honestly, this brand was a brutal wake-up call. It made me realize how insanely hard it is to build a product that works for Tier 2 India. I'd never struggled this much on any other project—ever. It also gave me some serious self-awareness: I think I’m only really built to create exclusive brands that target a small, hungry niche. But hey, you learn, you adapt, and you come back stronger! We found the fixes, and now this brand is crushing it, doing 11 times the volume it did just one year ago. That's a serious turnaround.
For the future of BSDK Gaming, I'm thinking long-term. Even if it sounds crazy right now, I truly believe we've tapped into the Indian gaming industry right on the verge of its explosion. Think about it: GTA 6 is on the way, technology will only get better, and the kids who are early teens right now will have serious disposable income for gaming gear soon. The market is only going to swell massively. I don't know the exact direction we'll take BSDK—maybe we’ll pivot, maybe we’ll stick—but one thing’s for sure: stay tuned. The next phase is going to be even bigger!
- Prajwal 'PrajE' Singh
More Works
©2024
FAQ
What does a DS BUREAU project roadmap look like?
How is your pricing structured?
Are projects executed on a fixed scope or a retainer basis?
How will our brand measure the ROI of your art-first design?
What metrics do you use to measure a market entry?
What "intel" do we need to provide to initiate the project?
How do you ensure the final design and strategy remain easy for our internal team to deploy and maintain?
What design or marketing assets do we retain ownership of after project completion?